By the endowment of fate, some people are born with a silver spoon. Some are born into monarchies. While no one can choose which family to be born into, one can choose which values to have and live life by. Too often we see the children of wealthy, powerful behave badly, flaunting their parents’ wealth and treating people less privileged than they are with scorn simply for being in the lower rungs of social strata.
That is definitely not the case with Seyi Tinubu, son of arguably the most powerful and most influential politician in Nigeria at the moment, the man they call “Jagaban”, the one and only Asiwaju Bola Ahmed Tinubu. His father may be instantly recognizable faces in Nigeria and one whose name inspires respect across board but you could walk pass Seyi and not even look at him twice, except of course to note his full, well-groomed beard and handsome face. Hearing him speak gives away his brilliance but he seems almost reticent, publicity shy. Despite his humility however, his good works and passion for helping people is making him become a household name albeit in sectors different from the ones in which his father is a colossus.
When a searchlight was beamed across the world in 2018, a number of change makers in key leadership roles from over 60 countries were identified. They were drawn from four categories of human endeavor: Politics and Culture, Business and Entrepreneurship, Media and Culture, and Humanitarianism, Activism and Religious. They were selected based on political clout, business acumen, social media following and humanitarian endeavours in support of the UN international Decade for People of African Descent. Seyi Tinubu was selected among the top 100 Most Influential People of African Descent, 2018 Class in the “Media and Culture” category.
To some, that notable honour came as a surprise but not to the many corporate organizations who have encountered Loatsad Promomedia. Seyi Tinubu serves as the CEO of the fast-rising advertising company and his client pool includes some of the biggest companies in Nigeria. Yudala, Stanbic IBTC, Pepsi, VISA, FCMB and Coca Cola are among the many satisfied clients of Seyi Tinubu’s company and they trust them with their outdoor advertising and digital marketing campaigns. The company is already making forays into other African countries and with him at the helm, their market share will increase significantly. While the company will become more popular, Seyi himself seems to not want the attention on him but given his many philanthropic activities, that may not be an easy thing to do.
Being laden with a name that rings bells such as Tinubu, whatever he does as a private citizen will be viewed by many people as having political undertones or as an extension of his father’s revered strategic mind. Take for instance Seyi’s philanthropic acts especially the ones done through his Noella Foundation. As impactful and laudable as the Foundation’s activities are, some of his father’s political opponents feel threatened by Seyi’s emergence as a leader of repute and they embarked a smear campaign in the media alleging that Seyi’s good deeds is to buy his way into the hearts of Lagosians in preparation for a governorship bid in the next elections!
Nothing could be further from the truth but if by any chance he should one day throw his hat into the ring politically, we can be sure it will be based on merit and great capacity which he has spent years acquiring. His father, esteemed and despised depending on which side of the political divide one stands, is famous for headhunting, grooming and placing well equipped and eminently suitable men and women in public office. As Ralph Waldo Emerson noted, to be great is to be misunderstood and Seyi Tinubu is undeniably destined for greatness.