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CHARLES O’TUDOR @50 By Keem Abdul




The quest for success requires passion, dedication, patience and hard work and to retain progress, one must be ready to push without restraint. Charles O’Tudor is one of the people who have strongly planted their feet on the ladder of success in Nigeria.

Mr. Charles O’Tudor is a notable expert in the sectors of brand strategy, Writing, Public speaking as well business. The distinct Nigerian was born on the 20th of June 1971 in Creek Town in Odukpani Local Government Area of Cross River State, Nigeria.

He is presently the leading consultant of ADSTRAT Branding Management Consortium.

Speaking on this great man without brushing his early life or educational achievements would be erroneous. Mr. Charles O’Tudor grew up in Lagos state.

His educational journey took off when he started his basic education classes at Command Children School before advancing to Command Secondary School, Ikeja where he attained his West African School Certificate, (WASC) in the year 1987. 

Mr. Charles obtained a bachelor’s degree in sociology from the University of Jos, Nigeria and being a man who loves to learn and build potential, he enrolled in the University of Witwatersrand, Johannesburg, where he equally earned Certificates in Management and Measuring Organizational Strategies, Brand Management and Product Strategy.  

Mr. Charles O’Tudor is married to a beautiful wife, Mrs. Virginia O’Tudor and they are blessed with three amazing children; Daniel, Dorothy and Vanzale.

His career started as an advertising Executive in advertising and branding at Shops Bankole Sagie Advertising. Mr. Charles puts in great hard work and was dedicated to his work as an advertising executive years for three good years After which he became the Deputy Manager at Explicit Communications where he organized Multinational Accounts and he ultimately became a Client Services Manager at Solutions.

Like a goal-getter that he is, Mr. Charles launched ADSTRACT BMC in May 2000. ADSTRACT BMC is a branding and advertising company that offers nothing less than quality service. The company seeks to help represent various brands in varied sectors including Banking, Aviation, Construction, Telecommunications, Health industries, entertainment and many more.  ADSTRACT  is one of the best thriving advertising firms in Nigeria.  From its inception, Mr. Charles O’Tudor has been the  Principal Consultant and he has ensured that all hands must be on deck for a successful representation of each brand by the company.

Because of a long list of experience and a fierce passion for his field, Mr. Charles O’Tudor wrote his first book “Personal Brand Guide and Brands Arise -The Nigerian Brand Renaissance Global Brand Innovator”  This book seeks to open the eyes of people in business to ways their brands can heighten especially in the Nigerian economy. The book has spurred substantial interest and patronage by many people.

  Being an entrepreneur himself, Charles O’Tudor is a man who loves to see young people in business grow. He is the initiator of a session tagged the Charles O’Tudor Brand Master Class (COBM) in Lagos. Entrepreneurship has a big influence on the economy of Nigeria and many young entrepreneurs lack the right skill set to either start a brand of their own or keep it afloat and the Charles O’Tudor Brand Master Class Series For Exceptional Entrepreneurs is a program that aims to guide and tutor participants on the planning stage, building and implement a winning brand stage and consistency in retaining one’s brand in the Nigerian market.  

Mr. Charles is a thought leader and public speaker. He is a man of outstanding achievements and has been celebrated for his dedication to humanity. In April 2005, He was elected a member of the Lagos State Health Advocacy Implementation Committee. 

In addition to bagging the Brand Consultant of the Year Award consecutively, He is also a member of the Faculty of CITC Leadership Centre and has been honoured by the City People Magazine.

Mr. Charles has similarly received the Nelson Mandela Leadership Award for his excellent service coupled with being a member of the Advisory Board of Nigerians in Diaspora Organisation Europe (NIDOE).

Mr. Charles O’Tudor also has the record of being the 4th individual to be so honoured in the history of the Nigerian chapter of the Junior Chamber International Hall of All Time Fame of Exemplary Leaders, after he joined in 2005.

In the same vein, he is an Associate Member of both the Advertising Practitioners Council of Nigeria (APCON) and Nigerian Institute of Public Relations (NIPR).

A wise man once said “It is not about ideas. It is about making ideas happen” and the life and feats of Charles O’Tudor has proved that you can build your brand and make your ideas come to life, all you need is to think, start, and never look back.

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